{"id":196,"date":"2020-04-16T15:49:34","date_gmt":"2020-04-16T12:49:34","guid":{"rendered":"http:\/\/argusga.com\/blog\/?p=196"},"modified":"2021-03-31T14:24:08","modified_gmt":"2021-03-31T11:24:08","slug":"2020ye-dair-ongoruler-is-ve-hayata-dair-oneriler","status":"publish","type":"post","link":"https:\/\/argusga.com\/blog\/2020ye-dair-ongoruler-is-ve-hayata-dair-oneriler\/","title":{"rendered":"2020\u2019ye dair \u00f6ng\u00f6r\u00fcler. \u0130\u015f ve hayata dair \u00f6neriler"},"content":{"rendered":"\n

K\u00f6t\u00fcmser g\u00f6zlerle bakarsak ne g\u00f6r\u00fcyoruz?<\/strong><\/p>\n\n\n\n

Covid-19 salg\u0131n\u0131 bug\u00fcne kadar bildi\u011fimiz hi\u00e7bir krize benzemiyor. \u00dcstelik etkileri \u00f6yle kolayca ge\u00e7ecek gibi de de\u011fil. Salg\u0131n\u0131n birinci dalgas\u0131n\u0131 kazas\u0131z belas\u0131z atlatsak bile \u00f6n\u00fcm\u00fczde bizi bekleyen ikinci ve \u00fc\u00e7\u00fcnc\u00fc dalgalar\u0131 var. E\u011fer virus kendili\u011finden mutasyona u\u011fray\u0131p ortadan kaybolmazsa veya insanl\u0131k mucizevi bir ila\u00e7 bulamazsa 2020\u2019nin neredeyse tamam\u0131n\u0131n karantinalarla, s\u0131n\u0131rland\u0131rmalarla ge\u00e7irece\u011fiz. Yani al\u0131\u015ft\u0131\u011f\u0131m\u0131z eski hayat\u0131m\u0131za neredeyse bir y\u0131l ara vermi\u015f olaca\u011f\u0131z. \u0130\u015f yerleri kapal\u0131 kalacak. \u0130nsanlar AVM\u2019lerden uzak duracak. Butikler, kafeler, restoranlar ve sinemalar bo\u015f kalacak. Turizm, ticaret, finans, hizmet, \u00fcretim, altyap\u0131 ve tar\u0131m alanlar\u0131nda zorluklar ya\u015fayaca\u011f\u0131z ve bir\u00e7o\u011fumuz bu durumdan ciddi \u015fekilde etkilenecek. Belki de sonu\u00e7 olarak, Cumhuriyet tarihimizin en b\u00fcy\u00fck ekonomik daralmas\u0131na \u015fahitlik edece\u011fiz.<\/p>\n\n\n\n

Resme bu \u015fekilde bak\u0131nca, insan\u0131n bir \u00e7are d\u00fc\u015f\u00fcnesi, \u00e7\u00f6z\u00fcm i\u00e7in harekete ge\u00e7esi bile gelmez. \u00d6yle de\u011fil mi? Belki genel tablo bu kadar k\u00f6t\u00fc olacak ama her \u015feyi daha k\u00f6t\u00fc yapacak \u015fey, hi\u00e7bir \u015fey yapmamak olacak. Yani \u015fu anda T\u00fcrkiye\u2019deki bir\u00e7ok \u015firketin sadece bekleyip g\u00f6rmek \u00fczere her \u015feyi dondurmas\u0131 gibi. Bekleyenlerin g\u00f6r\u00fcp g\u00f6recekleri \u015fey, bir \u015feyleri d\u00fczeltmek i\u00e7in art\u0131k \u00e7ok ge\u00e7 kald\u0131klar\u0131 olacak. <\/p>\n\n\n\n

\u0130yimser g\u00f6zlerle bakarsak ne g\u00f6r\u00fcyoruz?<\/strong><\/p>\n\n\n\n

\u2018B\u00f6ylesine deh\u015fet verici bir krizin iyi taraf\u0131 m\u0131 olur\u2019 diye sorabilirsiniz. Ancak ne kadar k\u00f6t\u00fc olursa olsun her zorlu\u011fun i\u00e7inde bir\u00e7ok f\u0131rsat da vard\u0131r. Yani eskilerin dedi\u011fi gibi \u2018her \u015ferde bir hay\u0131r vard\u0131r\u2019. Hayat\u0131m\u0131za bildi\u011fimiz anlamda devam etmemize engel olan her durum, yolunda gitmeyen \u015feyleri fark etmemiz ve bunlar\u0131 de\u011fi\u015ftirmemiz i\u00e7in bize sunulmu\u015f f\u0131rsatlard\u0131r. Her zorlu duruma verebilece\u011fimiz \u00fc\u00e7 farkl\u0131 tepki vard\u0131r: <\/p>\n\n\n\n

1) KA\u00c7MAK- Tehlikeden a\u015f\u0131r\u0131 korkmak, donup kalmak, uzakla\u015fmaya \u00e7al\u0131\u015fmak veya saklanmak <\/p>\n\n\n\n

2) SIZLANMAK-\nKurban rol\u00fcn\u00fc se\u00e7mek ve ya\u015fad\u0131\u011f\u0131m\u0131z olumsuzluklar i\u00e7in kendimize ac\u0131mak<\/p>\n\n\n\n

3) SAVA\u015eMAK-Ya\u015fad\u0131\u011f\u0131m\u0131z\ndurumun i\u015faret etti\u011fi de\u011fi\u015fim mecburiyetini kabul etmek, i\u015fe yaramayan eski\nal\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 b\u0131rakmak, \u00e7\u00f6z\u00fcm i\u00e7in harekete ge\u00e7mek.<\/p>\n\n\n\n

Hayat cesurlar\u0131 sever diye bir s\u00f6z vard\u0131r. Her zorlu durumdan g\u00fc\u00e7lenerek \u00e7\u0131kanlar, ka\u00e7anlar veya s\u0131zlananlar de\u011fil, kal\u0131p sava\u015fmay\u0131 se\u00e7enlerdir. Bu d\u00f6nem sava\u015fmay\u0131 se\u00e7enler i\u00e7in alt\u0131n de\u011ferinde bir f\u0131rsat sunuyor. <\/p>\n\n\n\n

Krizin i\u015faret etti\u011fi f\u0131rsatlar neler?<\/strong><\/p>\n\n\n\n

  1. Bildi\u011fimiz her ezberin y\u0131k\u0131ld\u0131\u011f\u0131 veya y\u0131k\u0131lmakta oldu\u011funa \u015fahit oluyoruz. Demek ki, eskisi kalmaya, eski al\u0131\u015fkanl\u0131klar\u0131m\u0131zla devam etme l\u00fcks\u00fcm\u00fcz yok. Ev hayat\u0131, g\u00fcnl\u00fck ya\u015fam temposu, zaman kavram\u0131, al\u0131\u015fveri\u015f kavram\u0131, sat\u0131\u015f kanallar\u0131, para ve \u00f6deme ara\u00e7lar\u0131yla ili\u015fkiler DE\u011e\u0130\u015e\u0130YOR. Yani m\u00fc\u015fterilerin hayatlar\u0131ndaki ac\u0131 ve k\u00fclfet noktalar\u0131 de\u011fi\u015fiyor. \u0130htiya\u00e7lar\u0131, beklentileri ve markalarla olan ili\u015fkileri de \u00f6yle. Bu y\u00fczden yapman\u0131z gereken ilk \u015fey, bu de\u011fi\u015fim dalgas\u0131n\u0131n markan\u0131z i\u00e7in hangi yeni f\u0131rsatlar\u0131 sundu\u011funu bulmak. M\u00fc\u015fterinin hayat\u0131ndaki yeni ac\u0131 ve k\u00fclfet noktalar\u0131 yeni marka \u00e7\u00f6z\u00fcmlerini, marka de\u011fer teklifinizin yeni ko\u015fullara g\u00f6re revize edilmesini gerektiriyor.<\/li>
  2. Toplum, insanlar ve ekonomik ko\u015fullar de\u011fi\u015firken \u015firketlerin ayn\u0131 kalmalar\u0131 d\u00fc\u015f\u00fcn\u00fclemez. \u015eirketinizin tedarik y\u00f6netimini, \u00fcretim ve t\u00fcm di\u011fer y\u00f6netsel fonksiyonlar\u0131n\u0131 yeni \u2018normalle\u2019 uyumlu hale getirmelisiniz. T\u00fcm \u00e2t\u0131l s\u00fcre\u00e7lerden, verimsiz kaynak y\u00f6netimi anlay\u0131\u015f\u0131ndan ve silolar halinde \u00e7al\u0131\u015fan i\u015f fonksiyonlar\u0131ndan kurtulmal\u0131s\u0131n\u0131z. \u015eirketinizi bug\u00fcn yeniden kuracak olsayd\u0131n\u0131z nas\u0131l bir \u015firket tasarlard\u0131n\u0131z? Art\u0131 de\u011fer yaratma modeliniz, altyap\u0131n\u0131z, sistemleriniz, s\u00fcre\u00e7leriniz, insan kaynaklar\u0131n\u0131z nas\u0131l olurdu? \u0130\u015fte sorman\u0131z gereken temel sorular bunlar. Bu d\u00f6nemin ge\u00e7ip gidece\u011fi yan\u0131lmas\u0131na sak\u0131n kap\u0131lmay\u0131n. Ya\u015fad\u0131\u011f\u0131m\u0131z bu krizin sonras\u0131nda hayat bug\u00fcne kadar bildi\u011fimiz gibi olmayacak. Bu y\u00fczden zaman bekleyip g\u00f6rme zaman\u0131 de\u011fil. Harekete ge\u00e7me ve d\u00f6n\u00fc\u015f\u00fcm zaman\u0131. <\/li>
  3. Zorluk zamanlar\u0131nda bir\u00e7ok insan probleme odaklan\u0131r. Bu yayg\u0131n bir insan tepkisidir. Ancak ba\u015far\u0131l\u0131 insanlar\u0131n ortak \u00f6zelli\u011fi, zor bir durumla kar\u015f\u0131la\u015ft\u0131klar\u0131nda probleme de\u011fil, \u00e7\u00f6z\u00fcm yollar\u0131na odaklanmalar\u0131d\u0131r. Sizin i\u00e7in ne kadar zor olursa olsun, bu d\u00f6nem sorunun \u00fczerinde d\u00fc\u015f\u00fcnme zaman\u0131 de\u011fil. \u00c7\u00f6z\u00fcm \u00fcretme yetene\u011finize her zamankinden daha \u00e7ok ihtiyac\u0131n\u0131z var. E\u011fer \u015fu ana kadar \u015firketinizde bir kriz komitesi olu\u015fturmu\u015f ve kriz y\u00f6netimi yap\u0131yorsan\u0131z, ilk i\u015finiz bunu terk etmek olmal\u0131. Bu krizi kriz y\u00f6netimi ile a\u015famazs\u0131n\u0131z ancak yarat\u0131c\u0131l\u0131k ve inovatif d\u00fc\u015f\u00fcnce ile a\u015fabilirsiniz. Bu y\u00fczden \u015firket i\u00e7inde ekiplerinizin yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 ve \u00e7\u00f6z\u00fcm odakl\u0131 d\u00fc\u015f\u00fcnmesini sa\u011flayacak bir ortam olu\u015fturmal\u0131s\u0131n\u0131z. \u00dcstelik \u00e7\u00f6z\u00fcme odaklanman\u0131n \u00e7al\u0131\u015fanlar\u0131n moralini ve enerjisini de y\u00fckseltti\u011fini hayretle fark edeceksiniz. Motive ve \u00e7\u00f6z\u00fcm pe\u015finde olan bir ekiple a\u015famayaca\u011f\u0131n\u0131z hi\u00e7bir zorluk olamaz. <\/li><\/ol>\n\n\n\n

    Elbet bir\ng\u00fcn bu kriz de bitecek. Belki hayat\u0131m\u0131z hi\u00e7bir zaman eskisi gibi olmayacak. Bu s\u00fcre\u00e7te\nas\u0131l olan elimizdekilere tutunmak ve biteviye \u00e7\u0131rp\u0131nmak de\u011fil, yeniye ve\nfarkl\u0131ya uyum sa\u011flayabilmek.<\/p>\n\n\n\n

    Sa\u011fl\u0131cakla\nkal\u0131n.<\/p>\n\n\n\n

    Bora Al\u00e7\u0131<\/p>\n\n\n\n

    Kurucu, <\/p>\n\n\n\n

    Argus\nGrowth Agency: T\u00fcrkiye\u2019nin lider b\u00fcy\u00fcme dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi<\/p>\n\n\n\n

    Argus Growth\nAgency \u015firketlerin ve markalar\u0131n b\u00fcy\u00fcme performans\u0131n\u0131 geli\u015ftirecek dan\u0131\u015fmanl\u0131k,\nanaliz ve ara\u015ft\u0131rma hizmetleri sunar. B\u00fcy\u00fcme hedeflerinizi ger\u00e7ekle\u015ftirmeniz\ni\u00e7in size de yol g\u00f6stermemizi isterseniz bize ula\u015f\u0131n: hello@argusga.com<\/p>\n","protected":false},"excerpt":{"rendered":"

    K\u00f6t\u00fcmser g\u00f6zlerle bakarsak ne g\u00f6r\u00fcyoruz? Covid-19 salg\u0131n\u0131 bug\u00fcne kadar bildi\u011fimiz hi\u00e7bir krize benzemiyor. \u00dcstelik etkileri \u00f6yle kolayca ge\u00e7ecek gibi de de\u011fil. Salg\u0131n\u0131n birinci dalgas\u0131n\u0131 kazas\u0131z belas\u0131z atlatsak bile \u00f6n\u00fcm\u00fczde bizi bekleyen ikinci ve \u00fc\u00e7\u00fcnc\u00fc dalgalar\u0131 var. E\u011fer virus kendili\u011finden mutasyona u\u011fray\u0131p ortadan kaybolmazsa veya insanl\u0131k mucizevi bir ila\u00e7 bulamazsa 2020\u2019nin neredeyse tamam\u0131n\u0131n karantinalarla, s\u0131n\u0131rland\u0131rmalarla ge\u00e7irece\u011fiz. […]<\/p>\n","protected":false},"author":1,"featured_media":231,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/posts\/196"}],"collection":[{"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/comments?post=196"}],"version-history":[{"count":8,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/posts\/196\/revisions"}],"predecessor-version":[{"id":220,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/posts\/196\/revisions\/220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/media\/231"}],"wp:attachment":[{"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/media?parent=196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/categories?post=196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/tags?post=196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}