{"id":46,"date":"2018-03-06T15:44:42","date_gmt":"2018-03-06T13:44:42","guid":{"rendered":"http:\/\/argusga.com\/blog\/?p=46"},"modified":"2020-06-04T12:27:12","modified_gmt":"2020-06-04T09:27:12","slug":"isinizi-buyutecek-6-katmadeger-yaklasimi","status":"publish","type":"post","link":"https:\/\/argusga.com\/blog\/isinizi-buyutecek-6-katmadeger-yaklasimi\/","title":{"rendered":"\u0130\u015finizi b\u00fcy\u00fctecek 6 art\u0131 de\u011fer bataryas\u0131"},"content":{"rendered":"

B\u00fcy\u00fcme kendisini ciro, k\u00e2rl\u0131l\u0131k, pazar pay\u0131,  m\u00fc\u015fteri say\u0131s\u0131, hane penetrasyonu, \u015firket\/marka de\u011feri gibi bir birini kapsayan somut performans unsurlar\u0131ndaki art\u0131\u015fla g\u00f6sterir. Bu unsurlar\u0131n k\u00fcmelendi\u011fi 2 ana ba\u015fl\u0131k vard\u0131r:<\/p>\n

1) sat\u0131\u015f art\u0131\u015f\u0131,<\/p>\n

2) k\u00e2r art\u0131\u015f\u0131.<\/p>\n

Bu iki performans unsurunu g\u00fc\u00e7l\u00fc k\u0131lan bir di\u011fer fakt\u00f6rse s\u00fcrd\u00fcr\u00fclebilirliktir. Yani sat\u0131\u015f\u0131n ve k\u00e2rl\u0131l\u0131\u011f\u0131n devaml\u0131l\u0131\u011f\u0131n\u0131 ve \u00f6ng\u00f6r\u00fclebilirli\u011fini sa\u011flamak.<\/p>\n

Peki sat\u0131\u015f ve k\u00e2rl\u0131l\u0131\u011f\u0131 art\u0131rmak ve s\u00fcrekli k\u0131lmak i\u00e7in gereken \u015fey nedir? \u015eirket i\u00e7inde yarat\u0131lan katmade\u011ferin piyasada belli bir zaman boyunca kar\u015f\u0131l\u0131k bulmas\u0131. Yani i\u015fin s\u0131rr\u0131 katmade\u011fer yaratmaktan ge\u00e7iyor.<\/p>\n

\u015eirketinizin katmade\u011ferini art\u0131rmak i\u00e7in ne yapabilirsiniz?<\/strong><\/p>\n

Argus Growth Agency\u2019de bunun i\u00e7in 6 farkl\u0131 \u00e7\u00f6z\u00fcm\u00fcm\u00fcz var:<\/p>\n

    \n
  1. M\u00fc\u015fteri de\u011feri yaratmak:<\/strong> yani geni\u015f bir m\u00fc\u015fteri taban\u0131na kolay ve etkili \u015fekilde eri\u015febilmek ve bu m\u00fc\u015fteri grubu ile artan oranda de\u011fer (sat\u0131\u015f, k\u00e2rl\u0131l\u0131k) yaratabilme g\u00fcc\u00fcne sahip olmak. \u00d6rne\u011fin \u00dclker, BIM, LCW, Sahibinden.com ve Ar\u00e7elik gibi \u015firketlerin b\u00fcy\u00fcmesinin ard\u0131nda g\u00fc\u00e7l\u00fc ve yayg\u0131n kanal yap\u0131lar\u0131na sahip olmalar\u0131 bulunuyor. Bu \u015firketler bu de\u011ferli kanal \u00fczerinden daha fazla sat\u0131\u015f ve k\u00e2rl\u0131l\u0131k getirecek \u00fcr\u00fcn\/marka \u00e7e\u015fitlendirmesi yaparak yaratt\u0131klar\u0131 katmade\u011feri s\u00fcrd\u00fcr\u00fclebilir k\u0131l\u0131yorlar.<\/li>\n
  2. \u00dcr\u00fcn\/inovasyon de\u011feri yaratmak:<\/strong> yani ba\u015fkalar\u0131n\u0131n kolayl\u0131kla kopyalayamayaca\u011f\u0131 benzersiz \u00fcr\u00fcnler ve hizmetlerle s\u00fcrekli rakiplerin \u00f6n\u00fcnde olman\u0131z, t\u00fcm rakipleriniz bir \u00f6nceki yenili\u011finizi kopyalamaya \u00e7al\u0131\u015f\u0131rken sizin yeni bir inovasyonla pazar\u0131n k\u00e2r kremas\u0131n\u0131 s\u00fcrekli kendinize saklaman\u0131z. Samsung, 3M ve Gillette gibi \u015firketlerin\/markalar\u0131n katmade\u011fer modeli inovasyona dayan\u0131yor.<\/li>\n
  3. Marka de\u011feri yaratmak:<\/strong> \u00e7ekim g\u00fcc\u00fc y\u00fcksek bir marka olmak ve kitlesel d\u00fczeyde en \u00e7ok tercih edilen se\u00e7enek haline gelmek. Bunun i\u00e7in marka haf\u0131zas\u0131 yaratmakta ve marka yayg\u0131nl\u0131\u011f\u0131nda lider olmak. M\u00fc\u015fterilerin sat\u0131n alma tercihlerinin \u00f6n\u00fcndeki engelleri kald\u0131racak yenilik ve \u00e7\u00f6z\u00fcmlerle markay\u0131 s\u00fcrekli taze ve cazip tutmak. Coca-Cola, Nike, Domino\u2019s Pizza, S\u00fcta\u015f gibi \u015firketler\/markalar bu alanda iyi birer \u00f6rnek.<\/li>\n
  4. Sistem de\u011feri yaratmak:<\/strong> M\u00fc\u015fteriler i\u00e7in b\u00fcy\u00fck k\u00fclfet kayna\u011f\u0131 olan bir alanda \u00e7\u00f6z\u00fcm sunan bir sistem\/altyap\u0131 g\u00fcc\u00fc geli\u015ftirmek. Turkcell, Yemek Sepeti, Amazon, Google, Walmart, Tripadvisor gibi \u015firketlerin katmade\u011fer modelleri \u00fcst\u00fcn sistem ve altyap\u0131lar\u0131ndan geliyor. Benzer bir sistemi veya altyap\u0131y\u0131 bu \u015firketler kadar etkili k\u0131labilmek i\u00e7in \u00e7ok uzun bir yat\u0131r\u0131m ve d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci gerekiyor.<\/li>\n
  5. Deneyim ve K\u00fclt\u00fcr de\u011feri yaratmak:<\/strong> M\u00fc\u015fterilerinize ba\u015fka bir rakibinizin sunamayaca\u011f\u0131 kadar \u00e7ekici ve benzersiz bir deneyim\/\u00fcr\u00fcn sunmak i\u00e7in yine kopyalanmas\u0131 g\u00fc\u00e7 bir \u015firket k\u00fclt\u00fcr\u00fcne\/ruhuna sahip olmak. Bu alandaki \u00f6rneklerin aras\u0131nda Starbucks, Apple, Tchibo, Tarihi Sultanahmet K\u00f6ftecisi, Vefa Bozas\u0131 gibi \u015firketler yer al\u0131yor.<\/li>\n
  6. Toplumsal de\u011fer yaratmak:<\/strong> \u015eirketin\/markan\u0131n varl\u0131k nedenini toplumun duyarl\u0131 oldu\u011fu bir alanla \u00f6zde\u015fle\u015ftirmek. Bu alanda d\u00fcnyada da \u00e7ok say\u0131da g\u00fc\u00e7l\u00fc \u00f6rnek bulunmuyor. Ancak bu katmade\u011fer alan\u0131n\u0131n gelecekte giderek \u00e7ok daha \u00f6nemli olaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Bu katmade\u011fer yakla\u015f\u0131m\u0131n\u0131 kurumsal sosyal sorumluluk projeleri ile kar\u0131\u015ft\u0131rmamak gerekiyor. D\u00fcnyada toplumsal de\u011fer yaratarak b\u00fcy\u00fcten \u015firket\/markalara en iyi \u00f6rnekler birisi ilk piyasaya \u00e7\u0131kt\u0131\u011f\u0131 andan itibaren hayvan haklar\u0131n\u0131 merkeze alan Body Shop. T\u00fcrkiye\u2019den iyi bir \u00f6rnek de bir \u00e7ift\u00e7i kooperatifi markas\u0131 olan Torku.<\/li>\n<\/ol>\n

    B\u00fcy\u00fcmek sadece bir se\u00e7enek olamaz. B\u00fcy\u00fcmek bir \u015firketin en \u00f6nemli \u00f6nceli\u011fidir ve bir mecburiyettir.<\/strong> Bu 6 yakla\u015f\u0131mdan mutlaka birisi, \u015firketinizin i\u00e7 yap\u0131s\u0131, piyasa ko\u015fullar\u0131 ve m\u00fc\u015fteri beklentileri ile en uyumlu katmade\u011fer modelini yaratman\u0131za yard\u0131mc\u0131 olacak.<\/p>\n

    Bora Al\u00e7\u0131<\/p>\n

    Ajans Ba\u015fkan\u0131,<\/p>\n

    Argus Growth Agency<\/p>\n","protected":false},"excerpt":{"rendered":"

    B\u00fcy\u00fcme kendisini ciro, k\u00e2rl\u0131l\u0131k, pazar pay\u0131,  m\u00fc\u015fteri say\u0131s\u0131, hane penetrasyonu, \u015firket\/marka de\u011feri gibi bir birini kapsayan somut performans unsurlar\u0131ndaki art\u0131\u015fla g\u00f6sterir. Bu unsurlar\u0131n k\u00fcmelendi\u011fi 2 ana ba\u015fl\u0131k vard\u0131r: 1) sat\u0131\u015f art\u0131\u015f\u0131, 2) k\u00e2r art\u0131\u015f\u0131. Bu iki performans unsurunu g\u00fc\u00e7l\u00fc k\u0131lan bir di\u011fer fakt\u00f6rse s\u00fcrd\u00fcr\u00fclebilirliktir. Yani sat\u0131\u015f\u0131n ve k\u00e2rl\u0131l\u0131\u011f\u0131n devaml\u0131l\u0131\u011f\u0131n\u0131 ve \u00f6ng\u00f6r\u00fclebilirli\u011fini sa\u011flamak. Peki sat\u0131\u015f ve […]<\/p>\n","protected":false},"author":1,"featured_media":315,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/posts\/46"}],"collection":[{"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":7,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/posts\/46\/revisions"}],"predecessor-version":[{"id":316,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/posts\/46\/revisions\/316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/media\/315"}],"wp:attachment":[{"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/media?parent=46"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/categories?post=46"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/argusga.com\/blog\/wp-json\/wp\/v2\/tags?post=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}